Why Blog? Boost Website Traffic and Build Relationships

Are you looking for a great way to boost your website traffic and at the same time build relationships within your community? Consider adding a blog to your website. Here's a few ways it will benefit you:

• You can have two-way conversations with your supporters that help you understand them better and continuously refine your communication strategies. Blogs are also a great testing ground for new messages to see how they resonate.
• You can share information in real-time with your donors, funders, members, and volunteers. Did something great happen in your program today? Just snap a quick picture and post it on your blog alongside a quick paragraph or two, and you've started sharing your successes.
• You can engage your whole staff team AND enlist volunteers and supporters in guest blogging. This distributes the work and adds depth to your entire organization's interactions.
• You can increase your website traffic. By writing on a regular basis, and optimizing your blog for search engines, you can drive both existing supporters to your website on an ongoing basis and simultaneously bring new people to the site. More website traffic = more awareness.

We've gathered some links to resources that discuss the pros and cons, and also give some great suggestions. View those resources, here!