What Does "Sway" Have To Do With It?
What does "sway" have to do with it? I just finished reading the book Sway by Ori and Rom Brafman this past weekend and found it to be a fascinating look at the many forces at work that lead people to act irrationally. While reading it, I couldn’t help thinking about the way that “sways” impact the philanthropic sector.
Value attribution will lead some donors to continue to fund high profile nonprofits because they have a higher “perceived value” than other organizations. The “swamp of commitment” will lead other donors to give to organizations that champion causes that they or their friends are passionate about. Diagnosis bias and the “chameleon effect” will continue to marry donors to organizations, even when they know that they aren’t high performing.
[url=http://www.thirdsectorconnector.com/b ... enefit-and-irrationality/] Read more about the intersection of "Sway", irrationality, charity, and community benefit.[/url]
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anderson