The Donor-Fundraiser Relationship: 6 Changing Trends.
Katya Andresen and Network For Good recently presented "6 Trends Changing the Donor-Fundraiser Relationship Forever." The trends include:
- Impact: Donors want to know where the money went and what difference it made.
- Involvement: People don't trust institutions. They trust their own experience and they trust their friends.
- Impulse: Donors can give anywhere and nonprofits and NGOs need to be where they want to give.
- Community: Donors are self-organizing and starting their own social networks and causes.
- Competition: In the U.S. alone, there are 1.8 million nonprofits and more than 100 new ones each day.
- Transparency: Be open, it's the only way forward.
Published on 2009/11/30 0:23:42
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