Is Your "Thank You" As Good As Your "Please"? 5 Ways To Make Sure It Is.

Our friends at Fundraising Assets posted a great blog entry with 5 ways to make sure that your "Thank You" is as good as your "Please." Here's our abbreviated version of their recommendations:

1. Ensure that your thank you letter is just as emotional as your "ask." You want them to continue feeling good about why they gave.
2. Include a different "feel-good" story and don't just regurgitate the same story from your appeal letter. What will their new gift do that you haven't already shared?
3. Send different letters to major donors, new donors, and those that increased their gifts. Include a personal note and make them feel special for going the extra mile.
4. Make sure that you're not too formal. Yes, you need to include your standard legal-ese, but make sure you're also warm and effusive.
5. Get the letter in their hands, pronto! Even if you need to hire someone to help with this during the busy holiday season, it's an essential must-do.

 Read the full blog post here.