Want A Low-Cost Way To Extend Your Year-End Fundraising Efforts? Send A Tax Receipt.

Want a low-cost way to extend your year-end fundraising efforts?

Marcia Scowcroft, the VP of Fundraising Programs at Direct Response Solutions, suggests mailing your donors a tax receipt for 2009 giving in January or February of 2010. Why does this work well?

1. It gives you the opportunity to say "thanks" and put your message in front of donors during the slower months after the holidays.
2. It allows you to document cumulative or monthly giving, perhaps accompanied by a soft "nudge" to increase during the next year.
3. It acts as a reminder to those that may have forgotten their end-of-the-year gifts.

Read Marcia's full tip here.