What's An Easy Strategy To Retain Donors, Even During Difficult Times? Monthly Giving.

I recently presented at a training for 130 grassroots organizations, and was amazed to find only two hands in the room go up when I asked "How many of you offer monthly giving plans to your donors?" Two! Monthly giving is a win/win.

Donors get to break down their regular gift into manageable monthly amounts, and can continue to support you without having to write one big check right now. Your organization gets regular and predictable cash flow, and a chance to thank donors twelve times a year for their generosity (and keep your mission squarely front and center).

If you are part of an organization that already has monthly giving, now's the time to play it up. And if you don't currently offer it, kick it into gear. It's one of the easiest strategies to retain existing donors during difficult economic times.