"Every plan should be a living document - a blueprint for the organization's ongoing activities. Adequate resources must be allocated, both human and financial. The organization's personnel, including management, staff, board of directors, support staff, and volunteers, must be educated about the plan and motivated to implement it. A plan is a commitment to action - a commitment by people with their own ideas, attitudes, preferences, concerns, and needs. People must see the strategy's relevance, feel they are capable of implementing it, understand the required behaviors, know whether they have achieved the objective, and be rewarded for doing so."